Boxing Day will continue to be a more shopped day than Black Friday. This is contrary to media releases that report the speculations of shoppers surveyed in October. One reason is that Black Friday is a work day. Boxing Day will continue the recent uptrend in engagement; this is likely due to some cynicism over the breadth and depth of Black Friday deals. There will be a shorter Boxing Week in 2019, reducing the opportunity to offload excess stock before year end.

See the full set of predictions here: DIG360 8 Holiday Predictions for Canadian Retail in 2019 (Note: we ran Singles Day ahead in our daily post, changing the overall order).