Prediction #3: Singles Day will gain momentum in Canada.

Nov 24 19 | Black Friday 2019
Singles Day (November 11) will gain momentum in Canada from a base of 5% participation in 2018.  New in 2019 is the co-opting of this Day from Alibaba by mainstream brands, such as Ted Baker. We projected 8% of Canadians shopped this day.  Singles Day was developed by Asian online behemoth, Alibaba. It has become the largest single day of retail sales globally.

 

DIG360 is posting each of it’s 8 Canadian Holiday Retail predictions in the days leading up to Black Friday.  DIG360 8 Holiday Predictions for Canadian Retail in 2019

 

Watch for the annual DIG360-Leger Black Friday Report, based on our survey fielded after Black Friday weekend.

Popular Posts

  • Prediction#2: 38% of Canadians will buy Black Friday deals this month, given the late date in the 2019 calendar.
  • Prediction #3: Singles Day will gain momentum in Canada.
  • Prediction #5: Online buying will continue to grow this Holiday
  • Prediction #7: Independent retail will continue to struggle for Black Friday attention

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