Prediction #5: Online buying will continue to grow this Holiday

Canadians are becoming more concerned with accuracy and timeliness of online orders over the Holiday peaks.This will favour physical retailers, by driving even greater buy-online-pickup-in-store (BOPIS) behaviour, particularly in December.

See the complete set of 8 predictions for this Canadian Black Friday and Holiday Season here: DIG360 8 Holiday Predictions for Canadian Retail in 2019

And stay tuned for the annual DIG360 – Leger Black Friday Report in early December.