Cyber Monday was originally a US promotion for online-only retailers to compete with Black Friday, a physical store event, and when few bricks and mortar retailers had effective ecommerce offerings. It continues to be used by all retailers because it gives them a chance to put a fresh face on the ongoing cycle of discounts.

In 2018, 10% of respondents in our DIG360 – Leger Black Friday survey reported buying Cyber Monday deals, compared with 18% in 2017. In recent years, Black Friday promotions have become entrenched throughout the month online as well as in- store. This eliminates the true need for “Cyber Monday” and it is no longer a standalone focus for Canadian consumers.

Our 2019 survey goes into field tomorrow. Watch for our new DIG360 – Leger Report next week.