Canadians are becoming more concerned with accuracy and timeliness of online orders over the Holiday peaks.This will favour physical retailers, by driving even greater buy-online-pickup-in-store (BOPIS) behaviour, particularly in December.
See the complete set of 8 predictions for this Canadian Black Friday and Holiday Season here: DIG360 8 Holiday Predictions for Canadian Retail in 2019
And stay tuned for the annual DIG360 – Leger Black Friday Report in early December.