Since 2015, November and December have combined for 19% of 12-month revenues for all retail less automotive, food and drugstores sales. Growth for these Holiday months was flat in 2018 over 2017. The odds of a small bounce-back in 2019 are offset by low retail sales improvement in Canada this year
Over the next 7 days, we will post each of our Holiday predictions. DIG360 8 Holiday Predictions for Canadian Retail in 2019
Watch in early December for the DIG360 – Leger Black Friday 2019 Report on actual behaviours – and observations for the balance of the Holiday.