In 2023 we teamed on our long-running DIG360 Black Friday and Holiday Shopping Study with Angus Reid Group. This looks at what consumers behaviour around Black Friday deals and looks forward to the remainder of the Holiday in Canada. Scroll down to take a look. DIG360 – Angus Reid Group Black Friday Canada 2023 Report – Dec 19, 2023

DIG360 - ARG
Canadian Black
Friday Holiday Shopping 2023 Report

Canadians are shopping, and interest in Black Friday themed promotions spiked . However, prices were seen as too high and deals were rated as poor. Shoppers are governed by economic concerns not seen since we began this study in 2010. See more...

Read the Report

DIG360 - ARG Black Friday & Holiday Shop...

Nov 28 24

The latest in a long-running series examining Canadian shopper behaviours and perceptions of this now month-long retail promotion. In 2023 we partnered with reknowned research firm, Angus Reid…

Read the Report

DIG360 - Leger Black Friday & Holiday Sh...

Dec 20 21

We are back! DIG360 has teamed with Leger once again to produce this definitive view of Black Friday shopping in Canada and look to the Holiday Season. Tracking…

Read the Report

DIG360 - Leger Canadian Black Friday & H...

Dec 19 19

Here is the 2019 version of the definitive Canadian study of the Black Friday, Holiday, and Boxing Day shopping season. The DIG360 – Leger Canadian Black Friday & Holiday…

Read the Report

DIG360 8 Holiday Predictions for Canadia...

Nov 22 19

This is our annual prediction, based on our long running tracking of sales and sentiment.  We augment this with our learnings from our DIG360 – Leger Black Friday Report,…

Read the Report

DIG360 - Leger Black Friday & Holiday Sh...

Dec 20 18

The latest Report is here.  We recap Black Friday and the promotional month of December and look ahead to the balance of 2018.

DIG360-Leger BlackFriday & Holiday Shopping 2018 Report

Read the Report

DIG360 - Leger Black Friday 2018 Preview

Nov 21 18

This is our Black Friday 2018 preview, drawing on our original research on Canadian Black Friday shoppers.

DIG360-Leger Black Friday 2018 Preview.

Read the Report

DIG360 predicts 20% of adult Canadians w...

Dec 22 17

Our recent DIG360-Leger Black Friday Report 2017 includes insight on Boxing Day shopping.  Download here.

Read the Report

Department Stores still a staple for mos...

Oct 4 17

Our study of Canadian Department Store Fashion Shoppers is now out.  Here are some highlights.

Read the Report

Boxing Day prediction: 41% of adult Cana...

Dec 24 16

DIG360 Consulting and Leger surveyed close to 1,600 adults Canadians from across the country in early December. We can project shopper trends from the Black Friday period, and gleaned…

Read the Report
View More