Canadian Retail leaders and their global peers were rocked the past week by the ripple effects of the COVID-19 Pandemic. They will be…
Category: Shopper trends
Cyber Monday is declining in Canadian consumer relevance
Cyber Monday was originally a US promotion for online-only retailers to compete with Black Friday, a physical store event, and when few bricks and mortar retailers…
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Good reminder “The Shopper” is a misnomer
In a short piece in MarketingDaily, from a recent Viant study: “digital introverts who don’t like stores, dads, and people who prize easy parking…