Canadian Retail leaders and their global peers were rocked the past week by the ripple effects of the COVID-19 Pandemic. They will be…
Category: Omni channel
Cyber Monday is declining in Canadian consumer relevance
Cyber Monday was originally a US promotion for online-only retailers to compete with Black Friday, a physical store event, and when few bricks and mortar retailers…
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Prediction #8: Cynical shoppers do not trust Black Friday will present the best promotions
Canadian Black Friday shoppers will continue to gamify the Season in 2019, opting to postpone buying when they feel the ‘deal’ is lacklustre. Our…
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Prediction #7: Independent retail will continue to struggle for Black Friday attention
These major sector-wide promotional days are challenging for local, independent stores. Only 1/3 (32%) of Canadians browsed or bought Black Friday deals at local…
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Many signals in SPUD’s announced partnership with Walmart Canada
This caught me eye – not only because I am a fan of Peter Van Stolk and his rethinking of models. He joins innovators…
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For Running Room, the shift to digital retail is a marathon, not a sprint
John Stanton wanted to make exercise less intimidating. Now, customer-friendly stores are the Running Room’s biggest advantage in a digital world.
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Lessons for E-Tailers from Shoes.com
With deep sympathies for all concerned with Shoes.com, there are lessons to be heeded for all fast-growth online retail concepts. Here is a good…
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Good reminder “The Shopper” is a misnomer
In a short piece in MarketingDaily, from a recent Viant study: “digital introverts who don’t like stores, dads, and people who prize easy parking…