In 2021 we have a return of our long-running DIG360 – Leger Black Friday and Holiday Shopping Study. This looks at what consumers behaviour around Black Friday deals and looks forward to the remainder of the Holiday in Canada. Scroll down to take a look.

DIG360 - Leger
Canadian Black
Friday Holiday Shopping 2021 Report

Canadians are shopping, but with muted enthusiasm. We are engaged at 2018 levels but that is not good for business. Almost half are concerned about in-stock and online delivery timeliness for gift giving. See more...

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DIG360 - Leger Black Friday & Holiday Sh...

Dec 20 21

We are back! DIG360 has teamed with Leger once again to produce this definitive view of Black Friday shopping in Canada and look to the Holiday Season. Tracking…

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DIG360 - Leger Canadian Black Friday & H...

Dec 19 19

Here is the 2019 version of the definitive Canadian study of the Black Friday, Holiday, and Boxing Day shopping season. The DIG360 – Leger Canadian Black Friday & Holiday…

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DIG360 8 Holiday Predictions for Canadia...

Nov 22 19

This is our annual prediction, based on our long running tracking of sales and sentiment.  We augment this with our learnings from our DIG360 – Leger Black Friday Report,…

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DIG360 - Leger Black Friday & Holiday Sh...

Dec 20 18

The latest Report is here.  We recap Black Friday and the promotional month of December and look ahead to the balance of 2018.

DIG360-Leger BlackFriday & Holiday Shopping 2018 Report

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DIG360 - Leger Black Friday 2018 Preview

Nov 21 18

This is our Black Friday 2018 preview, drawing on our original research on Canadian Black Friday shoppers.

DIG360-Leger Black Friday 2018 Preview.

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DIG360 predicts 20% of adult Canadians w...

Dec 22 17

Our recent DIG360-Leger Black Friday Report 2017 includes insight on Boxing Day shopping.  Download here.

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Department Stores still a staple for mos...

Oct 4 17

Our study of Canadian Department Store Fashion Shoppers is now out.  Here are some highlights.

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Boxing Day prediction: 41% of adult Cana...

Dec 24 16

DIG360 Consulting and Leger surveyed close to 1,600 adults Canadians from across the country in early December. We can project shopper trends from the Black Friday period, and gleaned…

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DIG360 - Leger Canadian Black Friday 201...

Dec 16 16

Download our latest Black Friday analysis, based on a survey of close to 1600 Canadians the week after Black Friday.

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