Since 2015, November and December have combined for 19% of 12-month revenues for all retail less automotive, food and drugstores sales. Growth for these…
What Canadian Retail Can Expect in a COVID-19 World
Canadian Retail leaders and their global peers were rocked the past week by the ripple effects of the COVID-19 Pandemic. They will be…
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Cyber Monday is declining in Canadian consumer relevance
Cyber Monday was originally a US promotion for online-only retailers to compete with Black Friday, a physical store event, and when few bricks and mortar retailers…
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Prediction #8: Cynical shoppers do not trust Black Friday will present the best promotions
Canadian Black Friday shoppers will continue to gamify the Season in 2019, opting to postpone buying when they feel the ‘deal’ is lacklustre. Our…
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Prediction #7: Independent retail will continue to struggle for Black Friday attention
These major sector-wide promotional days are challenging for local, independent stores. Only 1/3 (32%) of Canadians browsed or bought Black Friday deals at local…
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Prediction #6: The peaks and valleys of the season will become greater
Coined five years ago by Clint Mahlman, CEO of London Drugs, a “Black Friday Shadow” occurs just before that sales day and just after…
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Prediction #5: Online buying will continue to grow this Holiday
Canadians are becoming more concerned with accuracy and timeliness of online orders over the Holiday peaks.This will favour physical retailers, by driving even greater…
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Prediction#4: Boxing Day will continue to be a more shopped day than Black Friday in Canada.
Boxing Day will continue to be a more shopped day than Black Friday. This is contrary to media releases that report the speculations…
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Prediction #3: Singles Day will gain momentum in Canada.
Singles Day (November 11) will gain momentum in Canada from a base of 5% participation in 2018. New in 2019 is the co-opting of…
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Prediction#2: 38% of Canadians will buy Black Friday deals this month, given the late date in the 2019 calendar.
Black Friday has plateaued in terms of participation by Canadians. We are calling for about 38% of adult Canadians to buy Black Friday promotions…