DIG360 is a nimble, talent-rich firm dedicated to retail and “retail-minded” executives. We help identify problems or opportunities; then, with the client leadership, reset growth through market-facing strategy and refining a resonant customer experience.

We are not a typical consultancy. Our clients are hands-on and want an assisted Do-It-Yourself approach. We provide just the right level of content, facilitation and iteration that fits their culture and needs.

Our deepest work is with leaders who:

  • Will compete on customer experience, intimacy, and relationships
  • Seek to break down internal silos, aligning their people on common focus
  • Realize innovative approaches are key to seizing opportunities
  • Wish for both strategic direction and operational performance
  • Are open to shared learning inside and outside the organization
+ Strategic Studies
+ Insight Programmes
+ Customer Journeys & Strategies
+ Strategy Tuning
+ Workshops & Education
+ Presentations & AGMs

“Retailers need to adapt and adopt innovation from the outside - their excellence is operational, they make innovation 'work'”

David Ian Gray, Principal, DIG360

“My passion is to work at the nexus of ‘MFA and MBA’, where insight and evidence meet."

Andrew Harnden, Strategist & Facilitator, DIG360

"Retail is ever-evolving. The modern retailer must be more open to new ideas than ever while learning to execute at a faster pace."

Raymond Shoolman, Retail Operations Strategist

David Ian Gray
Read More
David Ian Gray
Principal, Retail Strategist, Insights

Contact David: davidiangray[at]dig360.ca

David Ian Gray founded DIG360 to help retail and “retail minded” executives. He has built DIG360 as a solid core team with a truly collaborative network of diverse senior talents who share values, ethics and interests. Anticipating the future, David Ian Gray delivers insight, provocative questions, and new metaphors as catalysts for reinvention.

He has a passion to do what’s right for his clients, a unique ability to spot patterns and opportunities, and quickly harnesses tremendous talent he mobilizes through a rich DIG360 global network of professionals. David has an innate ability to understand the “human” side of change in our clients and tailor an approach to work best with their culture and personalities. He helps organizations become more relevant to the right target audiences and connect deeply to them.

David is a recognized expert on retail and shopper trends, consistently producing high-impact knowledge for over 25 years. Senior Executives respect David for his fresh counsel on defining customer-relevance, rethinking customer-experience and tailored roadmaps for evolution. He is adept at facilitating executive workshops on customer insights, and is considered a leader in online qualitative research. From 2000-2008 he owned the largest and top ranked focus group facility in Western Canada.

David presents on emerging retail trends, the role of retail in a sustainable future and the need for strategic adaptation and management of innovation, and other topics. David has taught senior executives globally for the prestigious London Business School and is widely sought for insight by business media.

Andrew Harnden
Read More
Andrew Harnden
Strategic Facilitator

Contact Andrew: andrewharnden[at]dig360.ca

Andrew has 30 years experience in both consulting and leading business strategy in times of transition. A career professional strategist and innovator, Andrew Harnden has a passion for working at the nexus of ‘MFA and MBA’ where insight and evidence meet. He has the rare talent of converting complexity into clarity, and shaping opportunities into strategic roadmaps that help clients transform their business.

His diverse industry experience spans retail, tech, travel and tourism, enterprise software solutions, finance, and the game industry. Andrew has worked with leading organizations across Canada and around the globe. Using collaboration/facilitation with the right mix of teamwork, research, scenario modeling, and visual storytelling, he guides organizations to a collective view of where the business is, where it wants to go, and how it’s going to get there.

Andrew is adept at bridging the worlds of technology and business strategy. He is a recognized expert in online business trends, digital experience design, and emerging business models across multiple sectors, giving him a unique ability to bring fresh ideas from outside industries.

His CV includes 10 years leading Strategy and Innovation at the original digital creative agency, Blast Radius. It is here he honed his applied skills around Customer Centricity and Customer Journeys, one of the early adopters in the early 2000’s of this now common approach. Clients included: Starbucks, Nike, Webex, Nutrisystem and more.

Raymond Shoolman
Read More
Raymond Shoolman
Retail Operations & Executive Coach

Contact Raymond: raymondshoolman[at]dig360.ca

Raymond Shoolman joined the DIG360 team in a senior role in 2013, rounding out our strategic and customer–facing services. As ex-VP at Hugo Boss Canada, responsible for building out Retail, he brings a deep understanding of the practicalities of operationalizing strategy and mobilizing staff and partners in a focused, on– brand direction. Raymond’s experience brings a critical “voice of reason” to our transformational counsel to Retail clients.

Raymond has a set of skills and experiences that provide a 360 degree view of retailing today, producing results for both leading global retail and wholesale brands and iconic family run independent retailers. In addition to advising on retail strategies and trends, he is available as a career or founder coach for up-and-coming retail executives.

In addition to his work supporting the growth of DIG360 and its corporate clients, Raymond is pursuing a long-held passion as an excellent mentor of new entrepreneurs, helping create new business success stories in Canada.

Rick Bohonis
Read More
Rick Bohonis
Senior Advisor, Ideator & Mentor

Contact Rick: rickbohonis[at]dig360.ca

Channeling an irrepressible energy, passion and love of people, Rick is best known as the co-founder and CEO of Urban Barn, one of the best furniture retailers in Canada. While there, he became known for finding smart and motivated leaders and advisors and empowering them in the business.

Since leaving Urban Barn, Rick has used his experiences to help the next generation of entrepreneurs scale their ventures. This ranges from tactical ideas, such as leveraging pop-ups, to strategic, such as refinancing the business. As a key DIG360 contributor since 2018, Rick expands its breadth of counsel and enhances its trademark “assisted DIY” support to founders and leaders. Philosophies that enabled his own successes thread his advice: a deep focus on customer and employee experience, scalable cultures, creative collaborations, and values-led business.

Advisory includes help for:
– Founders – on what to expect along the “Founders Journey” and how to be accountable to both investors and the brand
– Owners – on scaling the business to exit, navigating equity investment, building winning cultures, and exploring creative collaborations
– Executives of Offshore Brands – on how to “win Canada” while mitigating market risk.

Rick is also available as an on-call part-time CEO in the right situations.

One look at him and you know he is an avid snowboarder and mountain biker, not to mention an all-season golfer.